สถานการณ์แนวโน้มด้านการท่องเที่ยวจังหวัดภูเก็ต

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คณะการบริการและการท่องเที่ยว มหาวิทยาลัยสงขลานครินทร์ วิทยาเขตภูเก็ต จัดงานแถลงข่าวสถานการณ์ และแนวโน้มด้านการท่องเที่ยวจังหวัดภูเก็ต ประจำปี 2559

เมื่อวันที่ 19 ธันวาคม 2559 ที่ห้องประชุมรองศาสตราจารย์มนัส ชัยสวัสดิ์ อาคาร 3 มหาวิทยาลัยสงขลานครินทร์ วิทยาเขตภูเก็ต รศ.ภูวดล บุตรรัตน์ รองอธิการมหาวิทยาลัยสงขลานครินทร์ วิทยาเขตภูเก็ต เป็นประธานเปิดการแถลงข่าวสถานการณ์และแนวโน้มด้านการท่องเที่ยวจังหวัดภูเก็ต ประจำปี 2559 จากผลการศึกษา โครงการ Phuket Tourist Experience Index ( PTEI ) โดยมี รศ.ดร.ปราถนา กาลเนาวกุล คณะบดีคณะการบริการและการท่องเที่ยว พร้อมด้วย หัวหน้าหน่วยงานภาครัฐและเอกชน เข้าร่วม

รศ.ดร.ปราถนา กาลเนาวกุล กล่าวว่า คณะการบริการและการท่องเที่ยว มหาวิทยาลัยสงขลานครินทร์ วิทยาเขตภูเก็ต ได้สนับสนุนงบประมาณในการดำเนินโครงการ Phuket Tourist Experience Index ( PTEI ) เพื่อพัฒนาฐานข้อมูลเกี่ยวกับการท่องเที่ยว และศึกษาพฤติกรรมนักท่องเที่ยวในจังหวัดภูเก็ตและความคิดเห็นของนักท่องเที่ยวต่อการท่องเที่ยวในจังหวัดภูเก็ต ตลอดจนการสะท้อนจุดแข็ง ปัญหาของการท่องเที่ยวในจังหวัดภูเก็ต โดยการแบ่งการศึกษาออกเป็น 2 ช่วงเวลา คือช่วงก่อนฤดูกาลการท่องเที่ยว (ช่วงเดือนกรกฎาคม 2559) และช่วงฤดูกาลท่องเที่ยว (ช่วงเดือนธันวาคม 2559) โดยมีวัตถุประสงค์เพื่อการประชาสัมพันธ์ข้อมูลเกี่ยวกับโครงการ Phuket Tourist Experience Index ( PTEI ) การเผยแพร่ข้อมูลที่เป็นแนวโน้มพฤติกรรมของนักท่องเที่ยวในอนาคต และนำเสนอข้อมูลงานวิจัยของคณะที่เป็นประโยชน์ต่อการพัฒนาการท่องเที่ยวจังหวัดภูเก็ต

รศ.ภูวดล บุตรรัตน์ กล่าวว่า การท่องเที่ยวนั้นเป็นหัวใจหลักทางเศรษฐกิจ และการพัฒนาด้านต่างๆของจังหวัดภูเก็ต ซึ่งจังหวัดภูเก็ตได้กำหนดวิสัยไว้ “ภูเก็ตท่องเที่ยวนานาชาติ บนพื้นฐานการพัฒนาที่ยั่งยืน” ถือว่าเป็นปัจจัยที่สำคัญเป็นอย่างยิ่งที่จะช่วยผลักดันภูเก็ตให้บรรลุวิสัยทัศน์ที่ตั้งไว้ ทุกภาคส่วนจึงควรที่จะได้รับข้อมูลที่น่าเชื่อถือเพื่อช่วยในการวางแผนนโยบายการพัฒนาการท่องเที่ยวของจังหวัดภูเก็ตให้ไปในทิศทางที่ถูกต้อง และเพื่อเป็นการยกระดับการท่องเที่ยวภูเก็ต ตลอดจนการการพัฒนาภูเก็ตให้ตรงกับวิสัยทัศน์ที่ยั่งยืน

 

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